Why is Au2Mailer is the perfect online marketing platform for hairdressers?
The hairdressers have traditionally been known for having the most loyal customers. That's not the case anymore! No one can get a new hairstyle "online" - customers have to show up physically and therefore the hairdressing industry is the first to meet the impact of ROPO (Research Online Purchase Offline). Set up your booking system so that it puts Au2mailer on CC in the confirmation email and then Au2Mailer makes sure to send your special greeting and your ongoing offers and everyone will quickly feel like VIP customers! Incidentally, it has been proven that email marketing can increase product sales by several hundred percent!
How online marketing gives more paying customers to the hairdresser!
How does a hairdressing salon succeed online?
The website is important because it is the showcase on the internet and unfortunately many hairdressers do not get customized this important online window as it usually does the business' physical showcase!
This is because most hairdressers are good, really good, for the profession, customer advice and people but know very little about IT and marketing. That is why we have developed Au2mailer - the online marketing platform that makes it possible for everyone - regardless of background - to become really visible on the web and position themselves as the big ones in the industry do!
One of the most important things on websites within retail is the display of customer reviews. Remember, even though we are loyal consumers, we are constantly on the lookout or just curious. And should "we" choose your salon or a competitor? It is your salon's reviews that help decide why you should 'cultivate' them. Collect them, display them on the website and in the search results on the search engines as stars. But how does the hairdresser do it when you do not know so much about IT?
The Review Marketing plugin in Au2Mailer is designed for you who do not know much about IT or marketing. It only costs $ 15.60 a month in subscription and makes it easy, very easy to get started. You need to add a new page on your website where customers can give their rating of the haircut, permanent or visit to the salon (most can be downloaded from Au2Mailer). And then you have to insert some code (which can also be downloaded ready) which is inserted on all your websites and starts the magic, now customer ratings are included in the search results on the search engines. And best of all - everything is updated automatically!
You will find even more inspiration for Review Marketing in our blog.
A blog on the website can boost your online visibility by over 100%
and again, you do not need to know anything about IT or marketing! Smart Blogging is uncomplicated with Au2Mailer and will quickly increase your visibility on the web, provide more impressions in search results and more paying customers in the salon.
Even though your website is probably already built in a CMS system, it is not yourself who makes new pages or corrections? Most often because even the CMS system requires too much IT knowledge to operate? Let's return to your showcase on the internet for the blog module in Au2Mailer makes you the world champion in creating new pages on the web because it's so easy.
A blog article can be used for newsletters, tips, tricks but also offers. And the search engines love blog articles. A paper advertisement lives on until it is thrown in the bin but an online article lives forever and will attract more and more new customers. Smart Blogging costs $15.75 per month and if you choose both Review and Smart Blogging, they both cost only $28.60 per month.
And of course you must get a Sign up for our newsletter form on the website as soon as possible and link it to Au2Mailer, then the store's customers will be automatically created in the mailing list and receive newsletters, tips, tricks and invitations to events such as VIP sales, Late Night and Black Friday..
Most "artists" hate administration and therefore we have built a robot in Au2Mailer, which can maintain and create new customers via email and make sure to send out your email campaigns within the set intervals.
Then you can spend your time on what you are best at: the physical customer contact and amazing customer experiences!
Let the robot send out newsletters, invitations and good offers so that customers stays connected and buy even more in your salon...
Social media has introduced lots of censorship and restrictions on what you may write or advertise in your postings and ads and therefore it has become much harder to get payoff.
E-mail marketing has no censorship - you can write what you want and advertise the hair care products or services you want and therefore the response is much higher than boosted postings.
Why is email marketing much more profitable than boosted social media posts?
Automatic "thank you for booking" and "thank you for visiting we hope you are satisfied" email marketing...
Most hairdressers have built-in online booking via their website today and maybe your booking system will send emails when customers book an appointment? otherwise you can link to Au2Mailer (and it is easy via the link package).
After the customer's visit to the store, an e-mail must be sent with thanks for the visit - do you want to tell us about your experience? which of course links your website where customers can rate?
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Click on the image to enlarge
Click on the image to enlarge
Au2Mailer is the user-friendly and proven proven profitable email marketing platform, which can be operated without IT knowledge.
Email marketing is the oldest online tool but still the best for keeping in touch, reactivating and getting new ones in the hairdressing industry!
Read "get started" and you are online in less than 60 minutes!
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